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NewsMake Cars GreenIrelandCarTrade.com, 06.06.08Bridgestone has unveiled its “Make Cars Green” initiative, which seeks to raise awareness about the need for greener motoring around the world. The Bridgestone Group will promote the initiative on a worldwide scale as a global partner of the Federation Internationale de l'Automobile (FIA). Mr. Shoshi Arakawa, Chairman of the Board, CEO and President of Bridgestone Corporation, and Mr. David Ward, Director General of the FIA Foundation, made the announcement at a conference in Parliament in Wellington, the capital of New Zealand, which is hosting World Environment Day in 2008. By working with automobile clubs in various countries, the “Make Cars Gree” initiative aims to reduce the impact of motoring on the environment by educating drivers about more environmentally-friendly and fuel-efficient behaviour. The “Makes Cars Green” initiative will focus on “10 points for greener motoring*3” and will encourage drivers to “think green” when they drive. Article from autotrade.ie
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